base6 Design Studio

Zizzi Restaurant SEO/Flash Fail

A few days ago I did a web search on the Zizzi restaurant chain while trying to find an eatery in Sheffield.

Just take a look at the number 1 search result on Google when searching for “zizzi”:

Oh dear. Something seems to have gone wrong

Welcome to the all new base6 website!

Around 2 months ago I started the base6 re-design. To help the process along and add more pressure to myself I killed the old site off and created the now-familiar splash-screen-of-death which has graced visitors to the site ever since.

3 weeks into the re-design it had evolved from a simple visual upgrade into a full site re-think. I not only re-branded the entire design, I changed my business model and re-structured my service offerings.

As you can imagine all of this took a LOT longer than I expected, but it was worth it. The new base6 site is a massive improvement on the last effort. It is, by far, the most polished website I have ever designed for myself.

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