Rejigging Our Services
Evolution of a business model is tricky but sometimes things happens to help the processes along, for me it was two things:
The first was an intervention by Iconfactory who had noticed I had inadvertently been using an unlicensed icon pack in my base6 re-design back in May (doh!).
Because of this I was forced to remove around 12 icons from my site. This was no mean feat because I had embedded them so deeply into my new design. In the end I decided it was easier to completely re-work the layout of my site template as well as do some general housekeeping.
The second thing was my attendance at this years WordCamp UK where I realised that my skills as a WordPress developer should no longer be promoted as simply “website design” - My work at base6 has been pretty much 100% WordPress-related since I started the business back in 2005 – I had just never really made that big a deal of it. It was time for this to change.
These two elements alone weren’t enough to ignite my desire to re-work the base6 service structure but together they were hypergolic.
Say Goodbye to Print and Identity services
The Print design industry is saturated with high quality designers working at low cost printing houses. It is almost impossible to effectively compete with their experience and efficiency and recently I have found myself passing over print and identity work to non-web-specific freelancers simply because they have access to tools to get the job done more productively that I ever could.
I also find that sites such as VistaPrint and Printing.com offer adequate online templates and design solutions that are more than enough for most clients on a small budget.
In the works…
Over the next 2 weeks I will slowly re-work the base6 service structure which will result in a homepage overhaul and a couple of new sections being added (as well as a few being removed).
Along the way I will be doing some A/B testing a bit of extra SEO work and some general back-end housekeeping.
Please bear with me and keep a look out for the updates!
If you’d like more information, feel free to contact me using this online form.
